Union Trading Company
An end-to-end wholesale & distribution operating system for one of Kuwait's leading FMCG groups.
Union Trading Company is one of Kuwait's leading FMCG distribution organisations, generating annual revenues exceeding $150 million and operating complex multi-site warehouse, trade-sales and last-mile delivery functions. Following workshops and a working prototype review, UTC signed a Letter of Intent confirming SYSFLEX as the preferred platform for its wholesale, retail and distribution transformation programme, Warehouse, Trade Pricing, Sales Intelligence, Fleet, Driver and Finance, all on one data model.
- Sector
- FMCG Distribution
- Geography
- Kuwait · GCC
- Annual revenue
- $150M+
- Status
- Letter of Intent
- Multi-site warehouse operation with inconsistent stock visibility across the network.
- Legacy WMS unable to support the operational complexity of regional growth.
- Trade pricing, promotions and excise duty managed in disconnected spreadsheets per channel.
- Delivery runs, driver paperwork and proof-of-delivery handled offline with no live visibility.
- Finance reconciling AP, remittance and credit control across multiple ledgers manually.
- Reporting fragmented across sites, systems and spreadsheets, no single source of truth.
- No single data model for stock, orders, customers, suppliers, drivers or margin.
- SYSFLEX Wholesale & Distribution Operating System selected as the regional standard.
- Unified Data Engine providing one stock position across every site, SKU, lot and channel.
- Warehouse, Trade Pricing, CRM, Fleet, Driver and Finance unified into one operating layer.
- Sales-, Margin- and Price-elasticity intelligence wired live into the trade pricing workflow.
- Driver Portal and Delivery Runs digitised, live route progress, ePOD and exception capture.
- Prototype-led rollout, UTC operational teams testing workflows before deployment.
- GCC expansion supported through the PPC MENA strategic partnership.
- 36-month partnership model, implementation plus continuous optimisation.
Operating stack at a glance.
- Goods-In
- Pick / Pack / Ship
- Multi-warehouse
- Stock Transfers
- Suppliers & PO
- Trade Pricing
- Promotions
- Customers & CRM
- Credit Control
- AP Inbox
- Excise Duty
- Delivery Runs
- Driver Portal
- Fleet
- Returns & Empties
- Sales Intelligence
- Margin Intelligence
- Exception Centre
- Control Tower
- Click & Collect
- Loyalty Hub
- Data Engine
- Reporting
- Compliance
What's actually running inside the platform.
Goods-In & Putaway
PO receipting against expected stock, automated bin assignment, label printing and discrepancy flags routed straight back to the supplier record.
Pick / Pack / Ship
Wave, batch and zone picking strategies tuned per site, handheld-friendly workflows, photo POD and integrated carrier label printing.
Multi-Warehouse, Lots & Expiry
Bin, lot, serial and expiry control across every GCC site, critical for FMCG product handling, traceability and recall workflows.
Trade Pricing & Price Proposals
Customer-, channel- and SKU-level price lists with approval workflows, version history and price-proposal queues, every override audited, every margin protected.
Margin & Price-Elasticity Intelligence
Live margin intelligence and elasticity modelling per SKU, brand and customer, surfacing promotion opportunities and price moves before competitors do.
Excise Duty & Compliance
Built-in excise duty handling, regulated-goods controls and full audit trail, purpose-built for FMCG categories where compliance is non-negotiable.
Delivery Runs & Driver Portal
Plan, dispatch and track every delivery run. Drivers run their day from a dedicated portal, manifests, ePOD, returns, empties and exception capture, fully offline-capable.
Customers, CRM & Credit Control
Trade customer master with credit limits, dunning sequences, remittance matching and a 360° customer health view across orders, payments and service.
AP Inbox & Remittance Matching
Inbound supplier invoices captured, matched against PO and GRN, and routed for approval, with automated remittance matching closing the loop into finance.
Control Tower & Exception Centre
One operational queue across warehouse, sales, fleet and finance. Exceptions are surfaced in real time, owned, resolved and reported on, no more lost incidents.
Unified Data Engine
One stock position across the network. Ingest, normalise and dedupe data from ERP, e-commerce, supplier feeds and field operations.
Live Dashboards & Reporting
Drag-and-drop KPIs by site, SKU and supplier, fulfilment performance, SLA, dwell time and SKU velocity heatmaps in one view.
Suppliers & Purchase Orders
Multi-supplier POs with approval flows, supplier performance scoring and full audit trail across every site and warehouse.
Unlimited Users
Every warehouse operative, supervisor, planner and finance user on the platform, no per-seat tax on growth across the GCC network.
GCC Regional Rollout
Per-tenant domains and white-label theming let UTC roll out the same operating system across markets while keeping local branding and language.
Engagement value
£350k+
Implementation revenue · plus recurring & multi-year term.
- Implementation revenue
- £350,000+
- Recurring revenue
- £60,000 / annum
- Contract term
- 36 months
Strategic importance
- 1Enterprise customer validation
- 2GCC market credibility
- 3Warehouse Management proof point
- 4International case study
- 5Anchor reference for PPC MENA partnership
"From UK delivery to GCC enterprise, SYSFLEX is scaling internationally on the back of a single data model."